Asia Pacific companies prioritise CRM

21.09.2012

KLM is offering 'Meet & Seat' service, which allows passengers to choose their seatmates based on social media profiles.

Forrester suggests that CRM providers in Asia Pacific in search of continued growth should evaluate CRM solutions on region-, country-, and vertical-specific needs; understand that CRM projects will involve strong business support and not be IT-led; and help organisations create a CRM implementation blueprint to help manage expectations.