While JMP's core customer remains those researchers and engineers, the product has in the past several years also been touted for mainstream business users as a front-end for SAS users.
An executive vice-president at SAS, Sall remains JMP's chief architect, running a team of 100, including 20 developers -- a sliver of SAS' 11,000-strong workforce.
That's fine by him. "SAS makes all of the money. JMP is the fun product," Sall said.