Donahoe also addressed goals for eBay's PayPal and Skype businesses.

EBay's expectation for PayPal is that it, in three years, it will be the undisputed online-payment network for all types of e-commerce, he said.

Donahoe also wants to see across the board a strengthening of eBay's technology, and has been taking steps toward that end already. "Technology is now at the table. We'll fundamentally change how we approach innovation," he said.

Regarding Skype, eBay's strategy will be to run it as a "standalone business," distancing itself from its original intention to integrate the Internet telephony service into the marketplace as a tool to improve communications between buyers and sellers.

"We were wrong," he said about eBay's original plans for Skype.