When you’re done creating a message, the social networking aspect kicks in. You send your message anonymously, where it will be received by another Zephyr user, who taps a heart icon to express “love” for your creation. The more love a message receives, the more it gets passed around.

Other apps of interest that were recently added or updated at the App Store include:

New Year’s Blowout Horn! And 2009 Countdown , from IntuApps: The free New Year’s Eve-themed for all iPhones and the second-generation iPod touch lets you blow into the microphone to mimic a blowout horn while it counts down to 2009.

Got It! , from The Dream Apps: The $1 offering is a simple shopping-list app.

Flash Drive , from Readdle: The $5 file-management app promises to let you use your iPhone or iPod touch as a flash drive from any Windows or Mac computer, with a built-in file viewer for looking at documents on the go.