The company also revealed its new official logo to signify the company's evolution into digitalization. 'We are transforming into a digital company so the logo change is fitting,' said Albert, describing the logo as simpler, with a more contemporary feel.

The 360' experience

'We're not just a camera (company), we also think of retail and the full circle of storing, retrieving, and printing -- be it at the (Kodak Picture Maker) kiosk, online, or at home,' said Albert. Consumers want to own their images and customize them as they want; they want easy quality, easy sharing, easy archiving, and portability, and this is what Kodak will give them, said Albert.