MySpace is on Death’s Door--But Shouldn’t Give Up Yet

12.01.2011

A quick look at the MySpace in its current iteration shows that its programmers still believe the road to success is assaulting audiences with shiny graphics (try hovering your mouse over the MySpace logo), flashy tabs and hollow celebrity gossip. Yuck!

MySpace now seems to be the 30-something guy in the too-new leather jacket, grappling to be cool, buying liquor for underage kids to keep his name alive.

Unfortunately that name--MySpace--is dying quicker than many would like to believe--especially MySpace's employees. It's become a punch line on shows like meaning essentially: You still think MySpace is hip? Boy, are you clueless. The sad story of MySpace might be funny to laugh at, if weren't for the real human tragedy of its struggles.

The News Corp. division that includes MySpace posted a for the quarter ending September 2010, which resulted in 500 MySpace employees--or roughly 47 percent of MySpace's staff--.

If MySpace fails one more time at reinventing itself, it'll just become that shady-looking guy in the Camaro parked outside Liquor Land with a greasy, desperate smile. The flypaper is getting old MySpace. Time for a new mousetrap.