Munster says he believes Apple will unveil the TV late this year and launch it in the first half of 2013. He expects the TV to range from 42 to 55 inches and sell for $1500 to $2000.

He says key components of the Apple television would include Siri voice controls as well as compatibility with third-party devices and the App Store. He also believes it will be LCD and not .

Apple itself is mum on the subject. When pressed at the D: All Things Digital conference, about Apple's approach to the television market.

"We've stayed in the Apple TV product business, and we're not a hobby kind of company ... Our tendency is to do very few things, put all of our wood behind a few arrows, and if something creeps in and isn't a big success we get it out of the way and move on," he said.

He did say Apple has remained in the TV market and sales of its set-top box are growing from 2.8 million in all of 2011 to 2.7 million in the first six months of its 2012 fiscal year alone. He also said customer satisfaction with the device is "off the charts."