The company set a target of A$400,000 in revenues for year one, but exceeded that, making A$1 million. This then set the tone for year-on-year growth and expansion across New South Wales and into Melbourne over the next two decades.

With the business growing rapidly, the company moved in 2000 to a new head office in Seven Hills and also switched on its new telephone systems. This worked fine, but with the business growing, Dawes found within a year he needed to have a dedicated call and customer service centre.

"We found in the past our simple, manual methods were fine with the volumes we had. But we grew and grew," he said.

Consequently the company tried to develop systems for its staff of sales, marketing and fitters/installers, to manage this growth.

"We had to systemize things. And make it simple for people."