Chrome OS May Fail Even as It Changes Computing Forever

17.07.2009

Next, there's Google's arch-nemesis, Microsoft. Expect Microsoft to lob propaganda grenades at Google's Chrome OS later this year, perhaps with a campaign espousing the virtues of desktop software. That will happen just as it , which Microsoft will be sure to remind us as well as desktops. Microsoft won't stop there as it protects its Windows software empire. It will flex its industry might behind the scenes, forcing hardware makers and software developers to reconsider jumping aboard the Chrome OS bandwagon.

Lastly, Microsoft will have its own brand of Web services to push. In July, it announced it would release online versions of its popular . Microsoft is mum on specifics regarding its Web-based suite of Office apps, stating only that the suite will be available months before Google's Chrome OS is set to launch.

Google's Unstated Goal

Google's true ambition actually has less to do with building a new operating system and more to do with keeping Microsoft on its toes. By promising to deliver the Chrome OS, the search giant is challenging Microsoft to beat it in a race to a future where online programs can eventually surpass desktop software. Google is also using the threat of the Chrome OS to coax countless software developers to get serious about building Web services that run in the browser instead of the Windows operating system.

Does Google think it can topple Microsoft even on the netbook? It's wishful thinking, but if the company plays its cards right, it won't matter. Even if Google eventually gives up on Chrome OS, it will have forced Microsoft and the rest of the industry to take giant steps toward deploying cloud services. By that time, Google will be just as happy to have us access a Google Chrome Web App Store via a Windows PC or a MacBook as via a Chrome OS netbook.