Color App Has Surprise Business Potential

25.03.2011

However, I can't see why Color couldn't be used in business, too. I've thought up a few scenarios below.

: If you go to a conference, start snapping away using Color and see if anybody else's picture turns up in the gallery. If they're a stranger but a potential client (zoom in on that "Hi, My Name Is" badge), comment on their pic and start to network. It seems that commenting is how Color assumes there's a relationship between people, by the way. If you don't comment, the pic will eventually disappear.

: If you couldn't attend the conference but need information about who attended, just take a look at the Color gallery put on Facebook or Twitter by one of your colleagues (or get them to SMS you a link via Color). Viewing the gallery is especially useful if you can't actually get hold of anybody who attended and, of course, you can also provide input on people you recognize within the pictures.

: Get snap happy at any product demos you do. Take lots of lovely shots of the products, and even literature. In your talk, invite other Color users to do the same. Then, when the album is created, field questions from attendees about products via the comments they add to the pictures.

: Get the person working the reception desk to take photos via Color of everybody visiting. This will build day-by-day galleries of visitors to your business that you can project onto the wall to make people think you're a trendy, high-tech business. If anybody complains about privacy, just explain that they clearly don't get what it's all about. Then take their photo anyway.