Virtual cross-dressing jokes opened the panel that followed the presentations.

Humor aside, the panel, which consisted of Gillis, SugarCRM CEO Larry Augustin, and General Partner Paul Santinelli of North Bridge Venture Partners, described the challenges facing enterprise startups.

All three executives said they liked Whodini's ability for co-workers who have never actually met to find each other and collaborate on projects, but worried about privacy issues over e-mail searching.

"At what point does it cross over from being useful to creepy and intrusive?" asks Augustin.

Augustin also took issue with a startup's poorly thought out name in regards to Google Search. "Make sure you've got the name for Google," he says. When you Google Whodini, for instance, links to the 1981 rap group of the same name get called up.