Eyes are on Facebook's first earnings report

25.07.2012
After a disappointing Wall Street debut, all eyes will be on Facebook on Thursday when it makes its first quarterly earnings report as a public company.

The world's largest social network is to show strong numbers and, more importantly, to show that the company has strong business potential. Shareholders and Wall Street will be paying particular attention to this first earnings report since 's didn't go quite as planned.

When the company went public in May, the stock was first offered at $38 per share and was expected to shoot up to $50, $60 or even $90 per share. The stock didn't meet those expectations, and didn't hold its opening price.

At noon today, Facebook's stock was trading at $28.64 a share on the Nasdaq.

Meanwhile, two studies were released last week that weren't good news for Facebook. First, a report from the American Customer Satisfaction Index showed that had dropped 8% over the last year to 61 on a 100-point scale.

The study also found that Facebook had the lowest score for a social network, and that the number was a record-low score for the social media category.