The fact that Empire Avenue was a burgeoning social media site with an appealing user platform was what caught Intel's eye, he adds. The company, he says, doesn't consider a social gaming site to be any different than a traditional social platform like Facebook, particularly since the latter have some element of gamification themselves.

"We don't distinguish social gaming. I think there are gaming features in many different SNSs, or social networking systems, around the world. I don't think we break it out specifically and talk about just social gaming. You may be developing content for Facebook that has gamification in it. You may be developing other things that, again, have those attributes."