Create Custom Reports

You can create reports from the data using a number of parameters, including country, the location of the smartphone, local searches and actions taken after those searches, purchases made on a smartphone, and more for a better idea of how your business could prosper through a mobile presence.

If I have one criticism of the site, it relies too much on users creating custom reports. It should be providing more stock charts from the data, for those who don't have the time or inclination to piece together their own reports. It would also be cool to have the data in a format that you can import into your software of choice; this would allow companies to apply the data to their own business model alongside their sales numbers.

Optimizing Your Business for Mobile

What does mean for a small, local business that hasn't built much of an online image? It means that you should start now. Listings in local business directories and a website are the price of entry to the mobile consumer, and very basic sites can be created inexpensively. Make sure, for instance, that your company phone number is on the footer or somewhere on every page of your mobile website.