And those BluScenes videos have not only benefited Scenic Labs, they've helped the company's partners. That's because "when partner sites include our videos, their sales typically double," says Rosenfeld.

, a service that scans customers' photos, slides and negatives, is another good example of a service business that can benefit from video. "The best tool for explaining how to place orders and answer questions is video," says ScanMyPhotos CEO and President Mitch Goldstone. That's why the company features a number of how-to videos right on its home page, including on how to pack your photos for scanning with the ScanMyPhotos.com prepaid box.

A bad video --one that is poorly lit, that you can barely hear or is deafening, that rambles or doesn't make a point --is worse than not having any video on your website (or YouTube). So to help you create a video that will get customers talking and clicking are 12 helpful tips from the experts.

1. . "Think how your video can help your end user, the customer," says John Sarkisian, CEO, SKLZ, a sports training product manufacturer. In SKLZ's case, its how-to videos, which showcase its sports training products, are geared to customer representatives at sporting goods retailers. That exposure --or brand awareness --led to SKLZ getting increased shelf space at national sporting goods retailers, such as Dick's Sporting Goods, which boosted sales.