12. . "Ensure videos are indexed by Google by submitting a video sitemap," says Melody King, vice president of marketing for , a provider of e-commerce video solutions. (Instructions for how to do this are available on ' page.)

Videos are meant to be shared. And the easiest way to share them is to post them on YouTube --and allow embedding. (YouTube, which is owned by Google, is also the number one place people go to watch videos, according to , receiving more than twice as many visitors as its closest competitor, Yahoo, and can improve your site's Google ranking.)

Another advantage of having YouTube host your videos? "Unfortunately, not all sites can embed videos into their CMS [content management system]," says Rosenfeld. "That's partly why we switched over to YouTube to host our videos. If a partner cannot include our videos, they can link to our YouTube channel."