Only this week Springboard Research released a survey of 2615 IT executives in Australia, China, India and Singapore which found only 21 percent understood the SOA concept.

It found that in the Asia region there is a serious lack of awareness about SOA although all of the major IT vendors are banking on SOA as part of their growth strategy.

Springboard Research vice president Dane Anderson said it is clear more needs to be done to educate the market.

"While there has been considerable hype about SOA in the market, adequate awareness is not filtering down to the enterprise level, which will become an adoption roadblock unless more education and market awareness takes place," Anderson said.

The research found that 54 percent of organizations that have deployed SOA were using it to achieve application integration. The second highest category, at 27 percent, was utilizing SOA to deliver Web services and Web applications.