Mass market is the third area which Motorola will address with budget, yet high-quality handsets. The mass market direction reflects Motorola's desire to deliver quality products at minimal cost. At present, Motorola boasts of the most inexpensive camera phones in the local market, the Moto C651 and C650.

With the fourth area -- companion products -- Motorola aims to broaden the concept of wireless mobility. In this area, Bluetooth technology plays a major role, from wireless Bluetooth headsets to Bluetooth jackets. The company wishes to bring a whole new meaning to wearable technology.

The music area is Motorola's premier zone. Priding itself on the launch of the MOTO ROKR E1, first-ever mobile phone with iTunes capability, Motorola intends to take the lead in producing music-enabled technology.

Aronson said that these areas are highly suggestive of what Motorola has in store for 2006. "We want to change the way wireless technology is viewed here in the Philippines, and establish that Motorola has taken that lead in that arena."