The company has various products coming down the pipeline, with its new 128GB USB product shipping this month.

"This is a portable drive and you can carry around motion video or large storage files," Jones said. "It's like carrying a hard drive in your pocket and the retail price will be US$499."

For the channel, Patriot Memory offers various incentives such as volume rebates for partners to take advantage of.

Partners can also earn up to 30 per cent margins on Patriot Memory's USB drives, Jones added.

Right now, Jones' goals for Canada include continuing to develop more strategic, long-term partnerships with channel partners to increase the company's market share. Longer-term goals include having a technical office in Canada to help get Patriot Memory's products out quicker to market as the company's Canadian presence grows.