If you can't afford an agency like Fluidesign, here's a do-it-yourself guide to manage your brand and get free marketing through social media.
Get Online Identities
This may sound obvious, but I'm constantly amazed at how many companies aren't yet embracing social media. Sign up for . Get a Group going. Create a company page on . Depending on your industry, get a page. There are also countless industry-specific online identities.
Create a Blog
is quick, easy, and free. Publish content often (quality over quantity, however) to gain an audience.