Vinyl record sales double in '08, CDs down

03.01.2009

Rainbo Records, which has been pressing vinyl LPs since 1955, doubled its production from 2006 to 2007 and more than doubled record output this past year. The company currently presses 25,000 albums a day; that's up from a low of about 6,000 to 8,000 a day in the late 1980s through the late 1990s when CDs were in their heyday. Since then, there's been a steady increase in vinyl production. Surprisingly, Sheldon doesn't attribute that rise to Gen Xers or even Baby Boomers, but to 13- to 24-year-olds rediscovering the aesthetic value of record collections.

"They were brought up on virtual everything. Their games were on the computer or on the TV. Their music was in a box," he said. "I think they also do recognize the difference in sound, but I think holding that 12-by-12 piece of art and holding that record in their hand is creating the buzz."

While you might think Sheldon has an ax to grind against modern forms of music recording, he doesn't. His company also produces CDs -- to the tune of 75,000 a day.

Over the past 30 years, the number of companies manufacturing LPs has dwindled, Sheldon said. But production remained relatively steady for those companies that remained in business, kept afloat by the aficionados who swear by vinyl's sound quality.

Josh Bizar, sales director for Chicago-based MusicDirect, an online supplier of turntables, needles and record cleaners, said Nielson is likely under-reporting record sales because many online and independent retail shops aren't counted.