The issues raised are similar to those raised in an infringement case In that case, however, eBay was able to prevail because it was able to convince the court that while it had "generalized knowledge" of infringing activity on its site, it had no "particularized knowledge" of the same, Johnson said. As a result, the company was able to convince the court that it could not be held responsible for any trademark infringing activities that may have been going on its site, he said.